To enable us to provide the best service to you, when contacting us regarding your privacy, it would be helpful if you could tell us exactly what it is in relation to.
Collecting your personal information
We collect your personal information, such as your name, your email address and your phone number, when you;
We may collect, store and use the following kinds of personal information:
How we use your personal information
We use the data we collect to operate our business and to provide you with the range of products we offer. This includes using data to improve our products and to personalise your experience with us. We share your personal data with your consent, or as necessary, to complete any transaction or provide updates regarding the product(s) you’ve ordered.
We use the personal information you provide us with in the following ways;
When we use your personal information
We only use your personal information under certain circumstances. These are:
We will, with your consent, send you email communications with details of offers, promotions, new products and the latest trends. You may, at any time, withdraw your consent to us using your personal information for that purpose.
In exceptional circumstances, we may collect sensitive personal information, for example if you volunteer or provide us with your health data as part of a delivery instruction. If you do so, we will take your volunteering of said information as explicit consent (in that case to make adjustments for the delivery). You may, at any time, withdraw your explicit consent to us using that sensitive personal information.
To withdraw your consent (in all cases other than cookies), please contact us at
As we are the Data Controller and process your data, you have legal rights that you can exercise regarding the use of your data:
Is in our legitimate interests and in the legitimate interests of third parties who provide you with related services. You may object to our use on that basis. To exercise your right, please contact us.
Email marketing policy
We won't sell or rent your personal information and we will never share your information with companies outside of our own for inclusion in their own marketing emails.
We send emails to our customers and subscribers. You control what communications you receive via a preference centre which is linked to within those emails. You can unsubscribe at any time, using the unsubscribe link within any marketing emails you receive.
On occasion, where you have browsed a particular product or abandoned your basket mid-way through a purchase, we'll use your consented cookie activity to send you remarketing emails. We will only send you remarketing emails with content that is relevant to you. You can unsubscribe to these emails at any time, using the unsubscribe link within any remarketing emails you receive. This is a separate unsubscribe link to our own marketing emails, so if you wish to be removed from both lists you must unsubscribe to both. Unsubscribes will be processed within a one week period.
You can unsubscribe from marketing emails at any time by using the unsubscribe link within any email you receive from us, or by emailing
Please note that we are required via our purchase contracts to send you relevant and necessary updates regarding your order, which includes order confirmation emails, known as service emails. Due to the legality of these communications, you are not able to unsubscribe from digital order-related communications.
Key information required by the General Data Protection Regulation (GDPR)
Who we are
The purposes for which the personal information is used for as well as the legal basis for the use can be used as follows:
Our legitimate interests are:
Personal information collected indirectly
We collect the following categories of personal information indirectly (e.g. from third parties):
We may share your information with:
The period for which we will store personal information is based on our need to fulfil our legitimate business needs, comply with applicable law, resolve disputes, and enforce our agreements. This is normally based on the "limitation period"; the period of time that a legal claim can be brought within. For a breach of contract, the limitation period is 6 years, so we may retain your details for up to 7 years after the end of the contract (the extra year is to allow for law allowing a claim to be issued by a court, but not served for several months).
Please note that some of our warranties (which are contracts) are for up to a 20-year period. For that reason, it may be necessary for us to keep your personal information for a length of time which reflects said warranty.
You have rights to make a request to us:
To exercise your rights, please email
Please make it clear which right(s) you want to exercise, for example by putting "right to object" in the subject line of the email if you wish to exercise the right to object. Thank you.
Withdrawal of consent
You have a right to withdraw any consent you give us at any time. This will not affect the legality of our consent-based use before you withdrew consent.
To exercise your right to withdraw, please contact us. Please make it clear you want to exercise this right, for example by putting "Withdrawal of consent" in the subject line of the email. Thank you.
You have the right to lodge a complaint with a supervisory authority.
Information collected directly - legal or contract requirement
It is a purchase contract requirement that you provide your contact details, the address to which your product should be delivered and other mandatory information within the order process.
We do not conduct automated decision-making in conjunction with creating a contract of sale. All decisions about you will be made by humans. Some third-party providers, where relevant, may use automated decision making, e.g. finance applications. However, customers have the right to appeal to the third-party directly.